SimplyGood: Eco-friendliness made simple with sustainable cleaning supplies

SimplyGood provides a dry based dehydrated cleaning tablet that dissolves in water allowing consumers to reuse their existing single use plastic cleaning bottle. By providing the essential active ingredients in a dry based tablet, we are able to also remove the need to transport water, which is highly resource inefficient - A cleaning solution is made up of up to 96% water, which consumers have ready access to at home. Hence our cleaning tablets are 300x lighter and 200x smaller than traditional liquid cleaning agents significantly saving on carbon emissions & cost from transportation & storage.




By designing a circular economy solution we are able to encourage consumers to refill and reuse their existing plastic spray bottle. Also through an innovative & unique dry based form factor we are able to significantly cut down on the carbon emissions generated from manufacturing & distributing such cleaning products to consumers more efficiently.