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Children face problems attaining adequate nutrition. Only 1 in 3 children around the world has the appropriate daily intake of vegetables. In Indonesia, the rate of child stunting is above maximum threshold from WHO (35%).
If these problems in child nutrition continue to persist over the next 5 to 10 years, the growth, health and happiness of the next generation will be detrimentally affected.
At Sunkrisps, we are innovating and creating healthy snack products from vegetables with 85% of the nutrients preserved. We understand that children have a natural aversion to vegetables, that is why our products are also rainbow-colored to be enticing, while also being nutritious and delicious, delighting parents and kids alike. The colorant we use in our products are made in-house, using vegetable powder, and are safe for kids' consumption.
Part of our strategy is also to teach parents to be strong advocates for healthy eating. This is done by educating parents become their children's cheerful, meal-time best friends, empowering them to provide their kids with the food and nutrition they deserve.