Girl Effect is an international, non-government organization that uses the power of role models and storytelling through media and technology to unlock the power of girls. From chatbots to chat shows and TV dramas to tech, Girl Effect’s content helps adolescent girls to make choices and changes in their lives – so every girl can choose to be in control of her body, her health, her learning, and her livelihood. Girl Effect focuses on creating change among adolescent girls and young women and engages with adolescent boys, young men, and other gatekeepers, as well as government ministries and corporations – especially in the media and tech worlds.