DBS is a leading financial services group in Asia, with over 250 branches across 17 markets. Our aim is to become “The Asian Bank of Choice for the new Asia”. We are an Asia-centric commercial bank focused on harnessing the region’s long-term potential as the centre of economic gravity shifts eastwards to Asia. To differentiate ourselves, we have developed a unique brand of banking, Banking the Asian Way. We seek to provide a kind of banking that’s joyful and trustworthy as we help to transform this region that we live in.
We are distinct from local lenders or global players. As an Asian specialist, we have the reach and sophistication to outcompete local lenders, and deep Asian insights that distinguish us from global competitors.
We seek to intermediate trade and investment flows between Asia’s three key axes of growth – Greater China, South Asia, and Southeast Asia – as well as participate in Asia’s growing affluence. Our key franchises are in Singapore, Hong Kong, China, Taiwan, India and Indonesia.
In Singapore, our home market, we are a universal bank serving all customer segments, including the mass market through the DBS and POSB “People’s Bank” franchise. In other markets, we focus on three lines of business :
- Corporate/Investment banking
(covering large corporations and institutional investors) - SME banking
- Wealth management
